What is the main goal of environmental scanning?

The main goal of environmental scanning is to monitor both internal and external environments. This process involves systematically collecting and analyzing information about various factors that could affect the organization, such as market trends, regulatory changes, and competitive positioning. By paying attention to these elements, organizations can anticipate potential challenges and opportunities, enabling them to be proactive in their strategic planning.

Additionally, environmental scanning supports informed decision-making by providing vital insights that help organizations adapt to dynamic circumstances. It aids in identifying areas for improvement and innovation, ensuring that the organization remains competitive and aligned with evolving market demands.

The other choices focus on specific aspects of organizational functionality, such as redundancy, employee performance, and customer satisfaction, which are important but do not encompass the broader strategic understanding that environmental scanning aims to achieve.